Too expensive ($495 in 2005 dollars), cheap-feeling, weak sound, and terribly unfashionable.
Oakley‘s sunglasses came with a built-in mp3 player. Google continues to release new versions, albeit for enterprise use only. Between a sky-high price, issues around privacy, and cultural backlash, this wearable product just didn’t connect. MSN was no one’s favorite web portal, and by 2004 there were many better ways to get stock quotes, weather, and other information than through this clunky watch from Microsoft. Perhaps unsurprisingly, the bra failed to catch on and was discontinued shortly after its introduction. It also featured a small pouch that could hold a bottle of mineral water. The garment’s primary purpose was to offer women a cooler alternative to traditional bras during hotter months. In 2005, the company decided to diversify by manufacturing a support brassiere that could be filled with water. Table of Contents:Īpparel & Wearables Evian Water Bra (2005)Īs one of the best-known brands of purified water in the world, Evian occupies an enviable position in the broader beverage industry. This is the same spirit that animates our lists of 386 startup failure post-mortems and the 214 most expensive startup failures, as well as our list of the top 12 reasons startups fail.
Understanding failure is crucial since so many accounts of innovation focus on the successes and so are affected by survivorship bias. Get all our research on why startups fail, and what you can learn from them.
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